I’m Dave O'Sullivan and I mentor & help Private Practice Clinicians & Clinic Owners to Ethically Grow

The Systems, Processes And Tools That 'Go-To' Clinicians Use To Build 'Go-To' Clinics

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Here's What These Clinic Owners Achieved Using The 'Go-To' Clinic System…

“We increased revenue by 200%, 5x'd team size and reduced own treatment time to less than 3 days per week WITHOUT ANY paid marketing spend.”

Martin & Julie Loughran, Elite Physiotherapy

Before Installing The 'Go-To' Clinic System:

  • Running a busy clinic for 10 years in Cookstown
  • Working 6 days per week, including weekends
  • Missing precious family time while handling admin
  • Constantly stressing about keeping therapist diaries full
  • Revenue not matching the hours and effort invested
  • No clear systems for staff development or retention

After Implementing The ‘Go-To’ Clinic Systems:

  • Increased revenue by 200%
  • Grew team 5x from initial size
  • Reduced owner's clinical hours to just 3 days per week
  • Created predictable revenue without marketing spend
  • Implemented clear performance tracking systems
  • Generating more leads through improved patient outcomes
  • Achieved growth without spending on Google or Facebook ads

Key Transformations:

Practice Operations
  • Clear KPI tracking and weekly numbers review
  • Structured staff development program
  • Efficient patient journey optimisation
  • Strong team culture development
Owner Lifestyle
  • Eliminated weekend work completely
  • Condensed treatment to 3 days per week
  • Created time for strategic growth
  • Restored work-life balance
Sustainable Growth
  • Systematic recruitment process
  • Higher patient retention rates
  • Increased referrals through better outcomes
  • Strong team performance metrics

“The program is of unbelievable value... everything you need as a practice owner is there. We now have systems where issues are flagged weekly, but thankfully we rarely have them because everything runs so efficiently. I'd say don't hesitate - it'll be the best investment in your business you can make.”

“I went from seeing 4-5 patients at home while working a full-time job, to building a professional clinic with multiple therapists and admin staff - all while having the freedom to be there for my three kids.”

Liz Cummins, Enhanced Motion

Before Installing The 'Go-To' Clinic System:

  • Just 4-5 home visits while juggling a full-time job
  • No real business structure or systems
  • Hesitant about making the leap to full-time practice
  • Fear about financial security with three young kids
  • Uncertainty about running a professional clinic
  • No experience in managing staff or systems

After Implementing The ‘Go-To’ Clinic Systems:

  • Built a professional clinic with multiple therapists
  • stablished reliable admin team
  • Created predictable revenue systems
  • Developed clear staff management processes
  • Built a business that serves her lifestyle
  • Achieved growth without constant marketing

Key Transformations:

Professional Development
  • Evolved from part-time therapist to clinic owner
  • Developed real world business skills
  • Created clear performance tracking systems
  • Built effective recruitment processes
  • Established professional clinic standards
Business Growth
  • Transformed from home visits to professional clinic
  • Built team of multiple therapists and admin staff
  • Created waiting lists for new patients
  • Established systematic growth approach
  • Developed sustainable business model
Personal Growth
  • Overcame fear of leaving secure employment
  • Built confidence in business leadership
  • Created work-life balance on her terms
  • Developed strategic thinking skills
  • Established clear vision for future growth

“I wish I'd said yes sooner. I always had it in the back of my head and was coming up with excuses. What I've realised is there's always going to be an excuse - sometimes you just have to bite the bullet and do it. Take advice from people who have done it and gone through it.”

“I've gone from seeing 20 people per week to helping thousands of patients, with multiple full-time physiotherapists and continual growth. The mentorship gave me the roadmap to become a real leader in our field.”

Phillip Stoops, Fixit Physio

Before Installing The 'Go-To' Clinic System:

  • Recently graduated physiotherapist
  • Seeing only 20 patients per week
  • Limited business experience
  • Lack of clear direction
  • Working primarily as a personal trainer
  • No systems for growth or scalability
  • Poor business valuation

After Implementing The ‘Go-To’ Clinic Systems:

  • Built one of Ireland's leading practices
  • Manages multiple full-time physiotherapists
  • Clinic sees hundreds of patients monthly while Phil travels
  • Currently expanding team further
  • Developed strong leadership skills
  • Created sustainable growth systems
  • Increased valuation of the business

Key Transformations:

Leadership Development
  • Discovered innate leadership abilities
  • Built confidence in business management
  • Created strong clinic culture
  • Developed team management skills
  • Established clear direction and vision
Practice Growth
  • Scaled from solo practice to multiple therapists
  • Implemented proven clinical systems
  • Created predictable patient flow
  • Built sustainable business model
  • Established systems for continuous growth
Professional Evolution
  • Transformed from technician to business owner
  • Developed comprehensive business skill set
  • Created clear growth strategies
  • Built reputation as industry leader
  • Established framework for future online expansion

“It's probably the best investment you could make - learning from absolute experts in their field who have made every mistake possible, so you don't have to make those same mistakes. You can fast-track your way to having a successful clinic and impact thousands of people in your career.”

Here's What Happened When These Therapists Implemented The ‘Go-To’ Therapist Mentorship System Into Their Practice…

“It gave me the confidence to book patients back in for sessions they did need”

David Grey - From Isolated To Online Internet Sensation

Background
  • Experienced neuromuscular therapist feeling isolated in decision-making
  • Taking over two hours per assessment and seeing only three patients per week
  • Lacking confidence in guiding patients through a full treatment plan
  • Unsure how to effectively book patients for follow-ups
Key Challenges
  • Feeling alone in clinical decision-making without a clear, structured approach
  • Spending too long on assessments without a clear path to treatment
  • Difficulty guiding patients through a comprehensive treatment journey
  • Struggling to book patients for the sessions they needed
After Implementing The 'Go-To' Therapist Mentorship System:
  • Gained clarity and confidence in treatment planning and progression
  • Developed a clear roadmap for patient progression
  • Streamlined assessments and reduced time spent per session
  • Increased patient numbers and referrals through better results
  • Increased confidence to do online assessments and treatments
  • Become an ‘internet’ online sensation with the confidence to teach others
Key Transformations:
Confidence
  • Developed clarity in treatment planning and progression
  • Gained confidence in booking necessary follow-ups
  • Learned to trust his clinical skills and decision-making
Efficient Assessments
  • Streamlined assessment process for more focused sessions
  • Reduced time spent per assessment while improving effectiveness
  • Created a clearer path from assessment to treatment
Comprehensive Treatment Roadmaps
  • Mastered guiding patients through full treatment journeys
  • Improved patient adherence and outcomes
  • Increased rebookings and patient retention
Expert Support and Guidance
  • Gained access to a network of experienced mentors
  • Received guidance on complex cases and decision-making
  • Attended Mentorship refresher courses for further guidance and support

“Any person that walks in the door, I know that I have the tools to be able to treat them and help them. The guys have an unbelievable step by step system that you can just follow. If you have any problems, you can ask them for advice and you really, really know where you are going to go next with your clients. It's an unbelievable resource to be able to learn from some of the best in the world and take simple little things you can implement on a daily basis straight away into your clinic and get incredible results with.”

“Now I am clear from the start how many sessions it will take.”

Laura Franklin - From Questioning Decisions to Confident, Clear Treatment Planning And A 98% Package Conversion Rate!

Background
  • Experienced physiotherapist but the business was "running her"
  • Spending too much time second-guessing decisions and going back over notes
  • Struggling to manage stress from overthinking cases
  • Lacked confidence in handling complex patients
Key Challenges
  • Constantly questioning treatment decisions
  • Difficulty creating clear treatment plans
  • Spending too much time on notes and admin outside of sessions
  • Unsure how to handle complex cases confidently
After Implementing The 'Go-To' Therapist Mentorship System:
  • Developed confidence in handling any complex case that comes through the door
  • Streamlined note-taking and treatment planning to free up time
  • Learned to be clear with patients upfront about expected session numbers
  • Increased package sales to 98% of patients
  • Reduced stress and overthinking, creating a more enjoyable work environment
Key Transformations:
Decision-Making Confidence
  • Gained clarity in clinical reasoning and treatment planning
  • Developed trust in her skills and decision-making process
  • Learned to communicate plans confidently to patients
Efficiency and Time Management
  • Streamlined note-taking and admin processes
  • Reduced time spent second-guessing decisions
  • Created more focused and effective treatment sessions
Patient Communication
  • Set clear expectations with patients about treatment timelines
  • Improved patient buy-in and adherence to treatment plans
  • Increased package sales by communicating value upfront
Stress Reduction
  • Minimised overthinking and second-guessing
  • Developed a more relaxed and confident approach to complex cases
  • Created a more enjoyable and fulfilling work environment

“We're very clear from the start that this is what we think is happening. This is how many sessions we think it's going to be and this is how long we think it's going to take. And our package sell rate is 98%. So we get people from that first session. We set expectations, we get people buying because they get quick wins. They can feel it making a difference. And we know exactly as therapists how long we're going to be working with those people, what we want each session and where we're going to be by the end of that.”

“My diary and patient retention has just gone through the roof!”

Toni Stanton - From 10 Patients A Week To A 5 Week Waiting List!

Background
  • Sports Therapist seeing 10-15 patients per week
  • Using a scattered approach with too many techniques
  • Struggling to achieve consistent, long-term results for patients
  • Feeling like she was "just going through the motions" with treatments
Key Challenges
  • Applying too many techniques without a clear focus
  • Difficulty creating structured, individualized treatment plans
  • Inconsistent patient outcomes and progress
  • Limited patient numbers and growth potential
After Implementing The 'Go-To' Therapist Mentorship System:
  • Doubled patient numbers within the first month, from 15 to 30 per week
  • Developed a focused, systematic approach to treatment planning
  • Improved patient results and satisfaction
  • Increased patient retention and referrals
  • Created a thriving practice with a 5-week waitlist
Key Transformations:
Focused Treatment Planning
  • Learned to create individualised, goal-oriented plans for each patient
  • Developed a systematic approach to technique selection and application
  • Improved patient engagement and buy-in through clear communication
Rapid Practice Growth
  • Doubled weekly patient numbers within the first month
  • Improved patient retention and referrals
  • Created a waitlist and a more profitable practice
Long-Term Patient Results
  • Achieved more consistent, lasting improvements for patients
  • Developed skills in progressing patients through full treatment journeys
  • Increased patient satisfaction and clinic reputation
Increased Confidence and Fulfillment
  • Gained confidence in handling a wide range of cases
  • Felt more fulfilled by seeing patients achieve their goals
  • Developed a reputation as a go-to therapist in her community

“I think within the first six months I was already hitting 20-30. When someone walks in through the door and they're stiff with pain and they can't move to then have someone, even after the first session going, 'Oh my God, I can move', it's one of the most marvellous feelings that you can give someone that freedom. I was between about 10 and 15 a week before the mentorship. When I started, I was up at 20 a week within the first month. My wait list at the moment is about 5 weeks, so you can really see how much that's implemented.”

“I am seeing my clients more because I am taking them through higher level drills…”

Greg Stern - From "Throwing the Kitchen Sink" to Focused and Effective Sessions

Background
  • Canadian Physiotherapist seeing 10-15 patients per week
  • Trying too many disjointed techniques without a clear plan
  • Struggling to achieve consistent, long-term results
  • Feeling scattered and unsure of the best approach for each patient
Key Challenges
  • Overwhelming patients with too many techniques at once
  • Difficulty creating focused, individualised treatment plans
  • Inconsistent patient outcomes and progress
  • Limited patient numbers and revenue
After Implementing The 'Go-To' Therapist Mentorship System:
  • Doubled patient numbers from 10-15 to 25-30 per week
  • Developed a structured, evidence-based approach to treatment planning
  • Improved patient compliance and long-term outcomes
  • Increased confidence in handling complex cases
  • Begun mentoring other therapists in the clinic
Key Transformations:
Focused Treatment Planning
  • Learned to create individualised, goal-oriented plans for each patient
  • Developed a systematic approach to technique selection and application
  • Improved patient engagement and buy-in through clear communication
Increased Patient Volume
  • Doubled weekly patient numbers through more effective care
  • Improved patient retention and referrals
  • Created a more profitable and sustainable practice
Long-Term Results
  • Achieved more consistent, lasting improvements for patients
  • Developed skills in progressing patients through full treatment journeys
  • Increased patient satisfaction and clinic reputation
Professional Growth
  • Gained confidence in handling complex cases
  • Developed skills in mentoring and teaching other therapists
  • Positioned himself as a leader within the clinic

“I see each individual quite many more times because I've taken them through higher level drills and really, you know, it's never about squeezing things out of a client like that. We just find new things to work on and people are more motivated. Once they see the results.”

“I just feel so much happier, I want to come to work and love my job!”

Chloe Wilson - From Overwhelmed and Rushed to Confident and in Control

Background
  • Running a solo practice while working a 9-5 job
  • Constantly rushing between patients and feeling overwhelmed
  • Struggling with confidence after lockdown
  • Feeling alone without a support network
Key Challenges
  • Lack of control over session planning and follow-ups
  • Difficulty dealing with complex cases
  • Unsure of the next steps for patients
  • Feeling like she wasn't good enough as a therapist
After Implementing The 'Go-To' Therapist Mentorship System:
  • Doubled patient volume while going full-time in her practice
  • Improved confidence in handling any case that comes through the door
  • Developed a clear, step-by-step system for patient progression
  • Created a thriving practice with a full diary and raving fans
  • Found a supportive community to turn to for advice and guidance
Key Transformations:
Mindset Shift
  • Overcame imposter syndrome and self-doubt
  • Developed confidence in her skills and decision-making
  • Learned to value her time and expertise
Systematic Approach
  • Implemented a structured, step-by-step framework
  • Gained clarity on patient progression and next steps
  • Streamlined session planning and follow-ups
Support Network
  • Accessed a community of experts for advice and support
  • Learned from experienced mentors and colleagues
  • Developed a network of referring doctors and clients
Work-Life Balance
  • Transitioned from juggling a 9-5 and private practice to a thriving full-time clinic
  • Created a more relaxed and enjoyable work environment
  • Achieved a better balance between work and personal life

“I just feel so much more chilled out, which is the main thing, and just happy and like I want to come to work and I love my job. I'm now full time on my own. I wasn't before because I just didn't have the confidence. The mentorship has really helped push me out of my comfort zone and be like, you are good enough, you can do this.”

Now these transformations aren't isolated incidents.

When you look at the data across over 1000+ therapists implementing this system, a clear pattern emerges.

The numbers tell a compelling story of consistent, predictable growth...

Over 1,500+ Therapists In Over 40+ Countries Around The World Are Using The ‘Go-To’ Clinical & Business Systems

Pro Sport

Oliver Waite

Crystal Palace FC

Mohamed Barakat

Wadi Degla FC

David Ferguson

Leeds Rhinos Head Physio

Nawal Gurung

Fulham F.C Sports Therapist

David Hanly

Connacht Rugby

Will Franklin

Leeds Utd Physiotherapist

Online Coaches

David Grey

David Grey Rehab

Andy Chen

Moment Physical Therapy and Performance

Alex Morrell

Move Physiotherapy

Private Practice Owners

Marty Loughran

Elite Physiotherapy, Northern Ireland

Laura Franklin

Laura Franklin Pilates And Physiotherapy, UK

Lisa Wiles

Hands That Heal, UK

National Healthcare Physiotherapists

Loretta Aliprandi

National Healthcare, Australia

Andy Ellis

National Healthcare, UK

Bridget Dean

National Healthcare, Australia

Physical Therapy Lecturers

Larry Geraghty

Physical Therapy Course Leader

Declan Kearney

Physical Therapy Course Tutor

Cash Based Clinic Owners USA

Dylan Seeley

Cash Based Chiropractor, USA

Nevin Saju

Cash Based PT, USA

Kim Aing

Cash Based PT Owner, USA

Chiropractors

Carson Aune

Chiropractor, USA

Steven Tran

Chiropractor, Australia

Amy Bowzaylo

Sports Chiropractor, Bahrain

Osteopaths

Mario Ciccone

Osteopath, UK

Eu Gene Chong

Osteopath

Cher Hart

Osteopath, UK

Sports Therapists

Miles Mitchell-Coop

Sports Therapist

Chloe Wilson

Sports Therapist

Stuart Bertram

Sports Therapist

Podiatrists

Saoire Waldron

Podiatrist, Ireland

Adam Smith

Podiatrist, Scotland

David McKechnie

Podiatrist, UK

Strength & Rehab Coaches

Rob Moloney

Molo Rehab & Performance

Andy Reay

Head Of S & C, Pure Sports Medicine

John Noonan

F2 Performance Coach

Sports Massage Therapists

Okey Eze

Sports Massage Therapist

Katie Evans

Sports Massage Therapist

Kate Green

Sports Massage Therapist

USA

Tricia Renshaw

Physical Therapist, USA

Jasper Chang

Athletic Therapist, USA

Edwin Santiagoa

Performance Coach, USA

Canada

Greg Stern

Ground Up Physiotherapy

Jill Saban

Physio Clinic Owner, Canada

Sandra Voth

Physiotherapist, Canada

Australia

Gina Nelson

Queensland Reds Physiotherapist

Aaron Turnbull

Physiotherapist, Brisbane

Dan Rehder

Brisbane, Australia

New Zealand

Milosz Milito

Osteopath, New Zealand

LeeVan Santos

Hurricanes Physiotherapist

Peter Hughes

All Black 7’s Rehab Physiotherapist

Europe

Tommy Brennan

Pain & Performance Clinic, Ireland

Fabio Torres

Portugal

Mira Rühl

Physiotherapist, Germany

South Africa

Samantha Dunbar

South Africa

Michael Mann

South Africa

Tai Ellis

Cape Town

Asia

Jo Leung

Hong Kong

Zaki Hairodin

Singapore

Jonah Chung

Hong Kong