Clinical Excellence
Practice Growth
Freedom
Clinical Excellence
Practice Growth
Freedom
This System Is Trusted By...
My very first clinic was in a small room above a running shop in Huddersfield town centre
It’s 9:47 PM on a Tuesday in early 2016. I sat in my empty clinic doing admin work and realised something that made my stomach turn.
I was working 60+ hours per week, paying qualified therapists to sit in empty treatment rooms, and when I added up all the numbers... I was earning less money than the people I employed.
The "successful" clinic owner was actually the most trapped, exhausted, and financially vulnerable person in the building.
If you're reading this, you probably know exactly how that feels or if you are about to hire your first therapist, then you’ll want to read this page all the way to the end.
My name is David O'Sullivan, and I've been where you are right now.
I've felt the crushing weight of being the expert everyone depends on while secretly feeling like everything could collapse if you stepped away for even a week.
I've experienced the humiliation of spending £2,000 on a banner in the local Sainsburys that brought in exactly ZERO patients.
I've sat through business coaching sessions learning awkward sales scripts that made me feel like a sleazy car salesman rather than a healthcare professional.
And I've laid awake at night terrified that one bad Google review could destroy the reputation I'd spent years building.
"Success had become my prison. Patients only wanted to see me. My reputation is hung by a thread every time my therapists did see a patient. I was anxiously checking their diary after every initial assessment, almost ‘expecting’ the patient not to rebook. Then I’d look at the gaps in their diaries as my therapists sat in empty treatment rooms costing me money while I worked myself into the ground."
But here's what changed everything...
The Phone Call That Changed My Life
In late 2016, I got a phone call to ask me to be the Head Physio for the England Rugby League team in the 2017 World Cup. Only one problem, it meant leaving the clinic for 8 weeks
In early 2017, I received the call every sports physio dreams of.
England Rugby League. World Cup year. Would I join the team as Head Physio?
There was just one problem: I'd be gone for 8+ weeks during the tournament, potentially on the other side of the world.
If my clinic couldn't run without me, I'd return to ruins.
This constraint forced me to create something that had never existed before in my practice... or in any physio clinic I knew of.
I had six months to build a system that would:
- Keep the clinic running and growing while I was 12,000 miles away
- Protect our reputation when I couldn't oversee every session
- Allow me to coach and guide my team remotely (if needed)
- Ensure patients received consistent, exceptional care
- Generate predictable revenue without my constant presence
What I discovered during those six months didn't just save my clinic.
It transformed everything I thought I knew about running a physiotherapy practice.
The Marketing Hell That Nearly Destroyed Me
I wasted over £2,000 on a banner in Sainsbury's and thousands on Google ads trying to fill my therapists diaries in the early days
Before that breakthrough, I did what every desperate clinic owner does.
I threw money at the problem.
£2,000 on a Sainsbury's banner that brought zero patients. Google ads that burned cash faster than I could make it. Business coaching programs that taught me awkward sales scripts.
The worst part?
Those scripts made me feel like a fraud. Here I was, a healthcare professional trying to help people, and I'm being taught to "overcome objections" and "close harder."
It felt disgusting.
My therapists and admin team felt it too. They'd stumble through these rehearsed conversations about packages and payment plans while patients looked uncomfortable.
We all hated it.
I felt like my team was constantly judging me and seeing me as this ‘money hungry’ business owner who didn’t care about the patients.
But I thought this was just "how business worked." To grow, you had to become someone you didn't recognise.
I was wrong.
The Breakthrough: The Four ProSport Questions
The turning point came when I stopped trying to force my therapists to "sell" more sessions using those awful scripts.
Instead, I taught them the same four questions I used with elite athletes:
- What's the problem? (Patient-defined, not our clinical assessment)
- Why did it happen? (Root cause, not just symptoms)
- What's the treatment plan? (Complete journey mapped out)
- How long will it take? (Realistic timeline with milestones)
Something miraculous happened.
Patients began rebooking themselves. They felt more confident, not pressured. They understood their journey and were excited to complete it.
And best of all, our admin team were able to simply position the packages as a simple way to save some money, not some big rehearsed sales pitch.
I realised that reassurance really is a painkiller – and having a clear plan IS the start of treatment.
"We were doing less hands-on treatment in the first session but spending more time on whiteboards mapping out the complete treatment plan. Patients were leaving feeling improved and fully bought in. This shocked me."
But the real test was still coming.
The Ultimate Test: World Cup Pressure
In Melbourne, Australia for the first World Cup Game of the 2017 tournament. I was 16,924 km away from my clinic and it was running without me for the first time
September 2017. I flew to Australia not knowing if I'd have a clinic to return to.
For 8+ weeks, my business operated without me. Different time zones. Different hemispheres.
Ultimate pressure.
The result?
We made the World Cup final. And while I was celebrating with the England team, my clinic didn't just survive – it grew.
Every therapist was accountable to patients, themselves, and the clinic. I could coach remotely when needed (which was rarely needed) and sleep peacefully knowing our reputation was protected.
The prison had finally become a REAL business.
From World Cups to COVID:
The System Evolves
I went on leave the clinic for multiple weeks at a time to attend the 2019 World Cup in Japan, Six Nations tournaments and the Rugby Championships in Australia and World Cup again in France in 2023
After I got back from Australia in late 2017, I had a new sense of freedom. I was able to take on even more pro sport consultancy roles and got the call from England Rugby Union just before the 2019 World Cup Campaign.
This gave me the opportunity to further refine the system travelling all over Japan with England and then again, with the Wallabies in 2023.
Each time, the clinic continued growing while I worked on the other side of the world.
When COVID hit and the cost of living skyrocketed, making profit became nearly impossible again.
So the system had to evolve further.
I developed the "High Value Patients" marketing messaging approach when we faced price objections that magnetically attracted patients where price was not their primary driver for purchasing.
These “High Value” patients valued other things more than just the cheapest price and we were able to position our clinic in a way that made us the obvious choice without needing to discount our services.
The beauty of this approach is they began to recommend us to their ‘inner circle’ of friends and we became nicely positioned as the ‘premium’ physiotherapy choice in our town.
Halfway through 2023, I purchased ‘ProSport House’ – our permanent base that my children will inherit.
Then the NHS salary bands started to skyrocket and I knew we needed to pivot again…
NHS salaries for physiotherapists are continuing to rise making it harder than ever for the clinic owner who takes all the risks to make any profit or attract therapists with the real private practice skills needed
Here's the brutal reality that hit every private practice owner:
NHS therapists were now earning £35,000-£45,000+ with pension benefits, paid holidays, and zero business risk.
Meanwhile, private practice owners were paying the same salaries (or more) for therapists who came with deeply ingrained NHS habits that destroyed profitability:
- Session-by-session mentality instead of complete treatment planning
- A ‘hands off’ approach that rarely works in private practice
- An inability to make sense of ‘vague’ symptoms that is the bread and butter of private practice
- Poor patient communication that led to early dropoffs
- No understanding of patient retention or business metrics
- Entitlement attitude without accountability for results
The math was devastating: You're paying premium salaries for therapists who generate 2-3 session averages while your overhead costs climb every month.
That's when I realised the future of private practice would come down to one thing:
The ability to quickly and effectively hire and onboard new, passionate, hungry therapists without any bad habits and transform them into exceptional practitioners.
The ‘Go-To’ Clinic Hub has everything needed for therapists and clinic owners to deliver world class patient defined value outcome care and grow a clinic sustainably
So I created the complete Go-To Clinic Hub with everything needed to develop ANY therapist - regardless of background - into a confident, fully-booked practitioner who could protect and enhance your clinic's reputation.
The system had to solve the "expensive therapist problem" once and for all.
Instead of competing for overpriced NHS therapists with bad habits, we developed a system that could take:
- Recent graduates with hunger but no experience
- Career changers with drive but limited clinical background
- Even experienced therapists willing to unlearn bad habits
And transform them into practitioners who could deliver World Cup-level care while generating sustainable profit for the clinic.
The breakthrough was this: It's easier to teach great habits to someone with no habits than to break bad habits from someone with years of NHS conditioning.
Our system now creates better therapists faster than traditional hiring approaches, while costing significantly less and delivering superior patient outcomes.
The system had to work under every possible pressure – economic downturns, salary inflation, staffing shortages, and reputation risks.
And it did.
Because when you can develop any therapist into a "Go-To" level practitioner, you're never dependent on the job market, salary demands, or someone else's bad habits.
You become the clinic that therapists want to work for, patients want to attend, and other professionals want to refer to.
That's what true business freedom looks like.
And best of all I was able to replicate these exact same results with other REAL clinic owners in similar situations to how I was previously.
Here's What Other Clinic Owners Are Achieving With The 'Go-To' Clinic System…
“We increased revenue by 200%, 5x'd team size and reduced own treatment time to less than 3 days per week WITHOUT ANY paid marketing spend.”
Martin & Julie Loughran, Elite Physiotherapy
Before Installing The 'Go-To' Clinic System:
- Running a busy clinic for 10 years in Cookstown
- Working 6 days per week, including weekends
- Missing precious family time while handling admin
- Constantly stressing about keeping therapist diaries full
- Revenue not matching the hours and effort invested
- No clear systems for staff development or retention
After Implementing The ‘Go-To’ Clinic Systems:
- Increased revenue by 200%
- Grew team 5x from initial size
- Reduced owner's clinical hours to just 3 days per week
- Created predictable revenue without marketing spend
- Implemented clear performance tracking systems
- Generating more leads through improved patient outcomes
- Achieved growth without spending on Google or Facebook ads
Key Transformations:
Practice Operations
- Clear KPI tracking and weekly numbers review
- Structured staff development program
- Efficient patient journey optimisation
- Strong team culture development
Owner Lifestyle
- Eliminated weekend work completely
- Condensed treatment to 3 days per week
- Created time for strategic growth
- Restored work-life balance
Sustainable Growth
- Systematic recruitment process
- Higher patient retention rates
- Increased referrals through better outcomes
- Strong team performance metrics
“The program is of unbelievable value... everything you need as a practice owner is there. We now have systems where issues are flagged weekly, but thankfully we rarely have them because everything runs so efficiently. I'd say don't hesitate - it'll be the best investment in your business you can make.”
“I went from seeing 4-5 patients at home while working a full-time job, to building a professional clinic with multiple therapists and admin staff - all while having the freedom to be there for my three kids.”
Liz Cummins, Enhanced Motion
Before Installing The 'Go-To' Clinic System:
- Just 4-5 home visits while juggling a full-time job
- No real business structure or systems
- Hesitant about making the leap to full-time practice
- Fear about financial security with three young kids
- Uncertainty about running a professional clinic
- No experience in managing staff or systems
After Implementing The ‘Go-To’ Clinic Systems:
- Built a professional clinic with multiple therapists
- stablished reliable admin team
- Created predictable revenue systems
- Developed clear staff management processes
- Built a business that serves her lifestyle
- Achieved growth without constant marketing
Key Transformations:
Professional Development
- Evolved from part-time therapist to clinic owner
- Developed real world business skills
- Created clear performance tracking systems
- Built effective recruitment processes
- Established professional clinic standards
Business Growth
- Transformed from home visits to professional clinic
- Built team of multiple therapists and admin staff
- Created waiting lists for new patients
- Established systematic growth approach
- Developed sustainable business model
Personal Growth
- Overcame fear of leaving secure employment
- Built confidence in business leadership
- Created work-life balance on her terms
- Developed strategic thinking skills
- Established clear vision for future growth
“I wish I'd said yes sooner. I always had it in the back of my head and was coming up with excuses. What I've realised is there's always going to be an excuse - sometimes you just have to bite the bullet and do it. Take advice from people who have done it and gone through it.”
“I've gone from seeing 20 people per week to helping thousands of patients, with multiple full-time physiotherapists and continual growth. The mentorship gave me the roadmap to become a real leader in our field.”
Phillip Stoops, Fixit Physio
Before Installing The 'Go-To' Clinic System:
- Recently graduated physiotherapist
- Seeing only 20 patients per week
- Limited business experience
- Lack of clear direction
- Working primarily as a personal trainer
- No systems for growth or scalability
- Poor business valuation
After Implementing The ‘Go-To’ Clinic Systems:
- Built one of Ireland's leading practices
- Manages multiple full-time physiotherapists
- Clinic sees hundreds of patients monthly while Phil travels
- Currently expanding team further
- Developed strong leadership skills
- Created sustainable growth systems
- Increased valuation of the business
Key Transformations:
Leadership Development
- Discovered innate leadership abilities
- Built confidence in business management
- Created strong clinic culture
- Developed team management skills
- Established clear direction and vision
Practice Growth
- Scaled from solo practice to multiple therapists
- Implemented proven clinical systems
- Created predictable patient flow
- Built sustainable business model
- Established systems for continuous growth
Professional Evolution
- Transformed from technician to business owner
- Developed comprehensive business skill set
- Created clear growth strategies
- Built reputation as industry leader
- Established framework for future online expansion
“It's probably the best investment you could make - learning from absolute experts in their field who have made every mistake possible, so you don't have to make those same mistakes. You can fast-track your way to having a successful clinic and impact thousands of people in your career.”
The Complete 'Go-To' Head Physio Development System
I bought ProSport House in late 2023. It all started with that one decision in late 2016 to commit to building an ethical clinical system, knowing my numbers and empowering my therapists to keep patients progressing beyond just pain relief.
Here's the truth most clinic owners never realise:
You're not just a business owner. You're not just a therapist.
You're meant to be a Head Physio.
Head Physio work is where the real £10,000 per hour work lies.
The Head Physio and your clinical system that can keep a patient progressing beyond just pain relief is the real ETHICAL profit engine behind ANY ‘Go-To’ Clinic.
A Head Physio is someone who can develop any therapist into a confident, fully-booked practitioner while building systems that run the clinic without your constant involvement.
But here's the problem: no one ever taught you how to become one.
That changes today.
Why Most Therapists Fail In Private Practice (And How We Fix It)
Your therapists more than likely came from the National healthcare setting with habits that destroy private practice success:
- Scattered and disorganised approach to patient care
- Can't handle ‘vague’ complex cases with confidence
- Average at best hands on treatment skills
- Can't rebook patients beyond 3-4 sessions
- Can't progress patients beyond initial pain relief
- Poor communication skills that make patients feel uncertain
- No systematic approach to treatment planning
The result? Empty diaries, frustrated therapists, and you working 60+ hours trying to see all the patients yourself.
But when we transform these same therapists through our system, something remarkable happens:
They become confident practitioners who can:
- Handle any complex case that walks through the door
- Use hands on treatment responsibly with exercise progressions that get results
- Ethically keep patients progressing beyond just pain relief
- Become fully booked 'Go-To' physios in their own right
- Generate consistent referrals and 5-star reviews
- Protect and enhance your clinic's reputation
The transformation happens in just 90 days or less.
Your Role As Head Physio
(Not Micromanager)
Here's how this works:
We do the heavy lifting - training your therapists through:
- Complete access to The 'Go-To' Therapist Mentorship System
- Weekly online group coaching calls with my own clinics Head Physio
- In-person skills days for hands-on development
- 24/7 access to our Difficult Patients Forum for complex cases
You become the Head Physio who:
- Uses our dashboard systems to track the right numbers
- Focuses on the right issues at the right time
- Coaches therapists using our proven frameworks
- Creates behavior change without feeling like the "bad guy"
- Builds a self-managing clinic that runs without you
The 10-Step Head Physio Development Process
At the click of a button, anywhere in the world, I am able to track my patient journey and therapist's performance. This gives me great confidence to continue to grow
This is the exact system I used to develop therapists who could maintain our clinic's reputation while I worked at three World Cup tournaments:
Step 1: Install Patient Defined Value Outcomes Culture
Your therapists learn to base treatment plans on what patients actually want to achieve, not just clinical findings. This automatically increases retention and reduces that "money-hungry" feeling.
Step 2: Decide On The Clinical Standards
We establish the specific metrics that define excellence in your clinic - rebooking rates, patient visit averages, and outcome measures that matter, all agreed by your team.
Step 3: Install The Initial Assessment Mastery And Follow Up Mastery Frameworks
Therapists learn the ProSport approach to mapping out complete treatment journeys that patients get excited about following while still maintaining their treatment autonomy.
Step 4: Install The Head Physio Dashboards
You get real-time visibility into exactly where each therapist excels and where they need support - no more guessing or awkward conversations.
Step 5: Understand How To Analyse The Head Physio Numbers
Learn to read the data like a pro sport Head Physio - identifying patterns, predicting problems, and making strategic interventions.
Step 6: Understand The Therapists Point Of View And How to Create Behaviour Change
Master the psychology of coaching therapists who want to help patients, not hit revenue targets. Create alignment between their values and clinic success.
Step 7: Notes Audits
Systematic review processes that ensure treatment plans align with patient-defined outcomes while protecting your reputation.
Step 8: Install In-Service Training Framework For Dealing With Tricky Cases
Weekly case review systems that develop your team's expertise while building confidence with complex patients that ensure you actually get a positive return on your investment for the time blocked off in the therapist’s diaries each week.
Step 9: Assess Therapists Capabilities To Start Fast With Patients
Proven evaluation methods to identify who's ready for complex cases and who needs additional support. Assess your therapists seamlessly and have the Head Physio systems do all the heavy lifting for you so you don’t need to feel ‘awkward’ giving feedback.
Step 10: Monthly 1-1s Where Therapists Present Their Numbers And Plans
Transform your therapists into accountable professionals who take ownership of their CPD development and results. Enjoy leading self-managing therapists who feel fulfilled in their roles and help drive your clinic growth.
The Three Unique ‘Go-To’ Clinic Systems That Create Your Freedom
The Head Physio Dashboard tells you what the problem is. The 6 Stages of the Patient Journey tells you where the problem is and the Patient Defined Value Outcomes tells you exactly WHY there is a problem and what support your therapist needs help with next
1. Patient Defined Value Outcomes This holds therapists accountable to what patients actually want to achieve. No more awkward "sales" conversations - the treatment plan sells itself because it's built around the patient's own goals.
2. The Customer Journey Dashboard Shows you exactly where patients drop off in their journey so you can fix problems before they become reputation disasters.
3. The Head Physio Dashboard Identifies which therapist needs support with which part of the patient journey. No more wondering why diaries are empty - you know exactly what to fix and how.
While others will often imitate our work, there is a world of difference from ‘knowing to understanding’ these key systems and how they really work together.
The problem in this very scenario that happens to many therapists that try to ‘wing it’ is that knowing is NOT understanding.
You can know something without understanding it.
Only understanding shows up in your behaviours and ultimately, your therapists and patient results.
While academia rewards you for what you know, your patients reward you (by staying the full course of treatment even when the pain eases) for what your therapists DO!
What Head Physio Success
Actually Looks Like
Martin & Julie Loughran implemented our Head Physio system and:
- Reduced their personal treatment hours to 3 days per week
- Increased revenue by 200% through better therapist performance
- 5x'd their team size with confident, capable practitioners
- Created systems where issues are flagged weekly but rarely occur
Liz Cummins went from solo practitioner to Head Physio and:
- Built a professional clinic with multiple therapists
- Established reliable admin team
- Created predictable revenue systems
- Built a business that serves her lifestyle while raising three kids
The transformation happens because:
- Better trained therapists = patients happy to see anyone on your team
- Clear systems = you can coach from data, not emotion
- Accountable team = clinic runs smoothly whether you're there or not
- Confident staff = you can finally take real holidays and finally ‘switch off’
Your Complete Head Physio Toolkit
When you join the 'Go-To' Clinic Mentorship, you get everything needed to develop into the Head Physio your clinic needs:
The 'Go-To' Therapist Mentorship System Complete training program that transforms any therapist into a confident practitioner who can handle complex cases and keep patients progressing.
The 'Go-To' Clinic Hub Real time mentorship and guidance for your therapists and Step-by-step guides for every Head Physio situation for you - from difficult conversations to performance reviews to case consultations.
The Head Physio Dashboard Systems Real-time tracking of the metrics that matter - patient progression, therapist performance, and clinic reputation indicators.
Weekly Group Coaching Calls Direct access to our Head Physio experts for guidance on specific challenges, difficult cases, and team development issues.
Monthly Strategic Planning Support Regular check-ins to ensure your Head Physio development stays on track and your freedom goals are being met.
And Best Of All…Once You're A Confident Head Physio: The Seamless Hiring Revolution
The Head Physio Onboarding system has allowed us to take any new grad therapist with the right willingness and people skills and turn them into highly skilled private practice therapists in less than 90 days without hours and hours of time consuming 1-1 training
Here's what becomes possible once you master the Head Physio role:
You can hire and onboard new therapists without spending 50+ hours training each one.
Because here is the reality most clinic owners face when hiring:
You spend weeks training new therapists, only to watch them struggle with patient retention, feel overwhelmed by complex cases, and ultimately leave or underperform.
Meanwhile, you're working extra hours to cover their learning curve while praying they don't damage your reputation in the process.
There's a better way.
How Our System Transforms Hiring From Nightmare To Simple Process
When you join the 'Go-To' Clinic Mentorship, we first help you get crystal clear on your personal vision and the exact plan to achieve it:
Traditional Hiring Process:
- Spend 2-3 weeks personally training each new therapist
- Hope they "get" your approach through osmosis
- Cross your fingers they won't drive patients away
- Work extra hours while they find their feet
- Often end up disappointed with results
The 'Go-To' Clinic Hiring Process:
- New therapists get immediate access to our complete training system
- They learn the proven framework that already works in your clinic
- They start confident from day one with systematic approach
- You focus on coaching their numbers, not teaching basics
- They hit clinical standards within 90 days, guaranteed
The "Plug-And-Play" Therapist Development
Here's what happens when you hire with our system:
Week 1-2: Foundation Installation
- New hire gets complete access to The 'Go-To' Therapist Mentorship System
- They learn the same clinical framework your existing team uses
- Access to weekly group coaching calls with our clinical experts
- 24/7 support through our Difficult Patients Forum
Week 3-4: Clinical Integration
- Patient Defined Value Outcomes training ensures they focus on what matters
- Initial Assessment and Follow-Up Mastery frameworks give them structure
- Head Physio Dashboard tracking shows exactly where they need support
Week 5-8: Performance Optimization
- Monthly 1-1s using proven frameworks (not awkward conversations)
- Notes audits ensure quality without micromanaging
- In-service training for complex cases builds confidence quickly
Week 9-12: Full Integration
- Hitting clinical standards: 90%+ rebooking rates, 6+ session averages
- Confident with complex cases that previously scared them
- Contributing meaningfully to clinic revenue and reputation
What This Means For You As Head Physio
Instead of spending 50+ hours training each new hire, you:
- Let our proven system do the teaching while you focus on coaching
- Use dashboard data to guide development conversations
- Have clear standards and metrics rather than subjective feelings
- Can hire more confidently knowing the training system works
- Scale your team without burning yourself out in the process
The result? You can hire 2-3 therapists in the time it used to take to train one, because the system handles the heavy lifting while you provide strategic guidance.
The "Insurance Policy" For Your Reputation
Here's what clinic owners fear most about hiring: "What if they damage my reputation?"
Our system eliminates this risk because:
Every new hire learns the same proven framework that's worked at the high pressure World Cup level and in hundreds of clinics.
Clear clinical standards mean you know exactly what good performance looks like.
Real-time tracking alerts you to any issues before they become reputation problems.
Systematic support ensures struggling therapists get help, not criticism.
Built-in quality control through notes audits and case reviews.
The result? You can hire with confidence, knowing your new team members will enhance rather than risk your reputation.
This System Is For Clinic Owners Who Want To Become Professional Head Physios And Have The Freedom To Treat Patients On Their Terms
Perfect if you:
- Currently treat 20+ patients per week and want to step back strategically
- Want to hire and onboard your first or next therapist and ‘do it properly’
- Have therapists but struggle with inconsistent performance
- Want to build a team you can trust with your reputation
- Want to hire younger therapists while protecting your reputation
- Need systems to coach and develop staff effectively
- Want to work ON your business, not just IN it
- Are ready to implement proven frameworks rather than winging it
Not right if you:
- Want to maintain control of every clinical decision
- Prefer to keep treating most patients yourself
- Aren't willing to invest time in team development
- Want quick fixes rather than systematic transformation
- Don't want to track performance metrics
The Truth About Freedom In Private Practice
My daughters Ava May and Ruby Rae. Having freedom is at the forefront of everything I do when building my businesses
Here's what real freedom looks like:
Time to work on the business - strategic planning, growth initiatives, and long-term vision rather than day-to-day firefighting.
More time with family- evenings and weekends that belong to you, not your clinic.
Ability to maintain your own health - time to train, rest, and recharge without clinic stress.
Real holidays - where the clinic continues generating revenue and maintaining reputation without your involvement and you get to finally ‘switch off’.
Professional satisfaction - pride in building something bigger than yourself that develops other professionals and serves more patients.
The connection is simple: better trained staff = owner freedom.
When you can trust any therapist to deliver exceptional care, you stop thinking "I'll just see this patient myself" and start building a real business.
That's what being a Head Physio gives you.
Who The 'Go-To' Clinic Mentorship Is For:
The ‘Go-To’ Clinic Mentorship is for ambitious clinic owners at different stages of their journey who want to build a profitable, ethical practice that delivers consistent results without requiring their constant presence. We have two options depending on the size of your clinic:
For Solo Clinic Owners Ready To Grow:
- Currently treating full-time (minimum of 20 patients a week) and want to grow the right way with the correct clinical and business systems in place
- Considering hiring more people in the future and want to get it right the first time round
- Want proven systems to hire and develop your first therapist successfully
- Need clarity on the financial and operational steps to scale
- Looking to increase practice value through systematic growth
- Want to build robust foundations before expanding
- Ready to implement data-driven decision making
- Seeking guidance on when and how to hire admin support
- Want to maximise current patient value before expanding
For Multi-Therapist Clinic Owners Who Want More Freedom:
- Have 1+ therapists but lack systematic growth processes
- Want to reduce time spent managing day-to-day operations
- Need better performance tracking and team development systems
- Looking to optimise patient retention and revenue per therapist
- Want to build a self-managing team that delivers consistent results
- Seeking to standardise excellent patient care across all therapists
- Ready to implement operational dashboards for better oversight
- Want to create predictable growth without constant marketing
- Looking to enhance practice value through systematic optimisation
Both Types of Owners Should Be:
- Committed to delivering excellent patient outcomes
- Open to implementing proven systems
- Ready to measure and track key performance metrics
- Willing to invest in team development
- Focused on building long-term, sustainable growth
Who This Program Is NOT For:
Not For Clinic Owners Who:
- Are looking for quick marketing fixes
- Are addicted to 'bright shiny objects'
- Want overnight results without systems
- Aren't willing to track metrics
- Prefer intuitive over systematic approaches
- Aren't ready to invest in team development
- Want to maintain control of every aspect
- Are desperate
- Are 'Course Collectors' who never take action
Our 100% Performance Guarantee
I'm so confident in the Go-To Clinic Mentorship system that I'm willing to make you a promise that goes far beyond typical satisfaction guarantees. If you and your therapists implement our Head Physio development system exactly as outlined for 6 months - completing the 10-step process, using our dashboards to track your numbers, attending all your weekly group coaching calls, and following our proven clinical and business frameworks - and you don't see measurable improvements in your therapist rebooking rates, patient visit averages, clinic revenue per therapist, and your personal freedom from day-to-day management, I'll refund your entire investment.
I can make this guarantee because the system has been pressure-tested during three World Cup tournaments and hundreds of clinic owners and over a thousand therapists have successfully implemented these exact methods. When you follow the process, the results are predictable. If you're ready to do the work required to transform your practice, I'm ready to guarantee the results.
How We Transform Your Practice In The First 90 Days
A physiotherapy clinic’s growth capability starts and ends with the ability to keep a patient progressing beyond just pain relief. Otherwise the marketing and maths just don’t add up
When you join the 'Go-To' Clinic Mentorship, we follow a systematic implementation process to ensure you start fast and feel the changes quickly on a daily basis:
Phase 1: Strategic Foundation (Week 1-2)
Clinic Owner:
- Access To The 'Go-To' Clinic Mentorship Members Area
- Access To All 'Go-To' Clinic Hub Clinical & Clinic Owner Tools
- Access to Weekly Group Coaching Clinic Owner Support Calls
- Establish Your Definition of Success & Key Metrics
- Free Up 10+ Hours Of Your Time
- Complete Personal Vision & Financial Planning Session
- Review Current Systems & Performance Data
- Create Your 90-Day Implementation Plan
Therapists (If Applicable):
- Access to the 'Go-To' Therapist Mentorship System
- Access to the Difficult Patients Forums
- Access to weekly Group Coaching CPD calls
- Access to the 'Go-To' Clinic Hub 'How To' Library
- Access to the 'Go-To' Clinic Hub 'Patient Exercise Library'
- Access to the 'Go-To' Clinic Hub 'Complex Case Rehab Builder'
- Access to the 'Go-To' Clinic Hub 'Monthly Therapist KPI Reports'
Admin Team (If Applicable):
- Admin Access to the 'Go-To' Admin Onboarding Training
- Access to the 'Go-To' 'Admin' Community
- Access to the 'Go-to' Clinic Admin Playbook
Phase 2: Systems Installation (Week 3-6)
- Set Up Your Operational Dashboards
- Install Patient Defined Value Outcome Culture Framework
- Install the 'Go-To' Clinic Ethical Sales System
- Implement Team Performance Tracking
- Establish Weekly Customer Journey Dashboard Review Process
- Focus On Growth Lever 1
Phase 3: Team Development (Week 7-10)
- Optimise Growth Lever 1 - Ethically Maximising Lifetime Value
- Implement Admin Protocols
- Establish Performance Standards
- Create Team Accountability Framework
Phase 4: Optimization & Growth (Week 11-12+)
- Fine-tune Patient Journey
- Optimise Revenue Systems
- Establish Growth Metrics
- Establish Next Growth Lever To Focus On
- Install the High Value Patient Marketing System
- Create Long-term Scaling Plan
Your Success Path Is Supported By:
- Daily Support In The Community Channel
- Weekly Implementation Group Coaching Support
- Quarterly Mastermind Strategic Planning Days
- Expert 1-1 Guidance When Needed
- Clear Action Steps & Timelines
- Progress Tracking & Adjustments
Frequently Asked Questions
We've designed the implementation process to work alongside your existing commitments. Most clinic owners spend 2-3 focused hours per week on implementation during the first 90 days. The key is consistency rather than large time blocks. We will also be doing the heavy lifting in getting your ‘Go-To’Clinic Marketing & Operational Software set up and also training/supporting your therapists and front desk team where needed.
You'll have access to:
- Strategic planning sessions to guide your implementation
- Weekly support to address challenges
- Expert guidance when needed
- Clear frameworks and documentation
- Implementation checklists and timelines
While every practice is different, we typically see:
- Initial improvements in metrics within 30 days
- Significant system changes by 60 days
- Transformative results by 90 days The key factor is consistent implementation of the frameworks provided by you and your team.
We provide proven frameworks for:
- Introducing new systems effectively
- Getting team buy-in through data
- Managing change systematically
- Developing team accountability
Our program is unique in its comprehensive approach, combining clinical excellence with business mastery. We provide a structured, step-by-step system that covers every aspect of building a successful practice, from attracting patients to delivering exceptional results. Plus, you'll receive personalised support and access to our exclusive community of like-minded therapists.
We provide:
- Clear implementation frameworks
- Specific metrics for success
- Proven operational systems
- Practical tools and resources
- Direct access to expertise when needed
We have different levels of support depending on your specific situation and clinic size. To find out which level is specific to your situation and needs click here to apply now.
Investing in the 'Go-To' Clinic Mentorship Program is an investment in your practice, your patients, and your future. By implementing the strategies and systems taught in the program, you can expect to see a significant return on investment through increased patient numbers, improved patient retention, and higher revenue per patient. In addition you can also expect a return on your investment through less stress, more free time and the ability to switch off at night and be present with your family. Many of our members report recouping their investment within the first few months of implementing our system, and continue to see growth and profitability long after. Plus, with our cancel anytime policy, you can feel confident in making this investment in your practice.
Yes, the 'Go-To' Clinic Mentorship Program is a legitimate business expense for private practice therapists. Investing in professional development, training, and business support is a common and necessary part of running a successful practice. By improving your clinical skills, patient outcomes, and business processes, you are directly contributing to the growth and profitability of your clinic. We recommend consulting with your accountant or financial advisor to determine how to best categorise this investment for your specific situation.
The 'Go-To' Clinic Mentorship Program is designed to be adaptable to a wide range of private practice situations. Whether you're a solo practitioner or managing a multi-therapist clinic, our system provides a comprehensive framework for clinical excellence and business growth. Through our application process and initial onboarding calls, we'll work with you to understand your unique challenges and tailor our support to your specific needs if it is suitable. If the program is not suitable then we will flag this up during the application process.
To enrol in the 'Go-To' Clinic Mentorship Program, simply click the "Apply Now" button on this page. You'll be taken to a short application form, where you can provide some information about your practice and goals. Once submitted, a member of our team will review your application and you’ll be able to schedule a call to get all your questions answered and discuss the next steps if appropriate.
If you have any additional questions or would like to speak with a member of our team before applying, please don't hesitate to reach out. You can contact us via email at support@thegotophysio.com. We're here to help you make the best decision for your practice and your goals.
Ready to Transform Your Practice?
The Go-To Clinic Mentorship provides everything you need to develop into a confident Head Physio who builds a self-managing practice that delivers exceptional results without requiring your constant presence.
Through proven systems, clear metrics, and comprehensive support, you'll create true clinical and financial freedom.
We select who we work with because the impact is so dramatic. If you're interested, book a call so we can understand your situation, your ambition, and assess whether the program will be a good fit.
This call is designed for serious clinic owners who meet our criteria and are ready for systematic practice transformation.
What Happens Next?
When you click the button above, you'll complete a brief application that helps us understand your current situation and goals.
Then you'll schedule a Strategic Planning Call where we'll:
- Get clear on your vision for the next 12 months
- Identify your biggest growth opportunities
- Review your current practice metrics
- Discuss implementation timelines
- Determine if the Go-To Clinic Mentorship is the right fit
Come prepared with your current patient numbers, team structure, and specific challenges you'd like to address.
A Final Thought...
Ten years ago, I was just like you – working too many hours, stressed about the business, missing family time.
Today, I have a thriving clinic that operates successfully whether I'm there or working with international rugby teams on the other side of the world.
The difference isn't talent or luck.
It's having the right systems in place and knowing how to develop people.
If you're ready to build the practice – and life – you deserve, I'd be honored to show you how.
Still Not Sure If This Is Right For You? Contact Us
If you have any questions about the 'Go-To' Clinic Mentorship Program or need assistance with enrollment, please don't hesitate to reach out.
Email: support@thegotophysio.com
We look forward to helping you build the practice and life of your dreams.