Clinical Excellence
Practice Growth
Freedom
Clinical Excellence
Practice Growth
Freedom
This System Is Trusted By...
What is the ‘Go-To’ Clinic Mentorship?
The 'Go-To' Clinic Mentorship is a comprehensive business and clinical system that transforms how your practice delivers care and generates profit. We achieve this through a proven framework that optimises every stage of the patient journey - from initial assessment to treatment completion.
First, take a look for yourself at exactly how this works with a real-world comparison of two clinics A and B, whose clinicians both see 100 new patients (25 per week).
Clinic A clinicians are currently achieving a 70% Initial Assessment Rebook Rate, Patient Visit Average of 3 and a Cancelled Did Not Rebook Rate of 15%.
Clinic B clinicians are hitting gold standards of IA Rebook 90%, PVA 6+ and CDNR <8%.
Looking at these numbers, you can see something remarkable: Clinic B generates £32,000 from the same 100 initial assessments that only generate £14,000 for Clinic A (based on an average order value of only £50).
That's an additional 360 appointments, 128% more revenue and a 2.3x growth rate without any additional marketing spend or new patients.
How is this possible?
The difference lies in three key ethical growth levers that are part of the ‘Go-To’ Clinic Growth Systems:
Initial Assessment Rebook Rate
- 90% rebooking rate vs common scenarios of 70%
- Structured assessment protocols that builds ‘patient defined’ value
- Clear communication and treatment plan design that gets ‘buy-in’ and sets expectations
Patient Visit Average
- Double the patient visit average (6 vs 3)
- Start fast and hit patient defined value outcomes
- Clear next step in each session even when pain eases
Drop Off %
- Lower drop-off rates (8% vs 15%)
- Patient clearly ‘feels’ the progress in daily life
- Patient understands there is more progress to be made
The ‘Go-To’ Clinic Head Physio systematic approach not only doubles your revenue but does so while improving patient outcomes and reducing the constant pressure to find new patients.
It's about working smarter, not harder - transforming your existing patient flow into a sustainable growth engine fuelled by our proprietary ‘Go-To’ Clinic Hub.
The #1 Mistake Most Clinic Owners Make Is Trying to Grow Their Clinic by Primarily Focusing Their 'Free' Time and Energy on Just Finding New Patients
There are three primary ways to grow your physiotherapy practice:
- Increase the number of new patients
- Increase your patient visit average
- Increase your lifetime value by having past patients return
Most clinic owners fixate on the first method, pouring all their resources into marketing for new patients.
But here's the truth: While new patients are of course very important, a service-based physiotherapy clinic begins and ends with fulfilling a great service.
It’s not just about bringing in new patients—it’s about keeping them progressing, ensuring they get results, and ethically increasing their number of visits.
Your number one goal should be to keep patients progressing, even when the pain eases, because that’s what fuels long-term growth and profit.
That is why the 'Go-To' Therapist clinical step by step system is the 'Ethical Profit Engine' behind any 'Go-To' Clinic.
And here’s the kicker:
When you have a system that ethically maximises the lifetime value of each patient, it gives you the power to increase your ad spend and outspend your competition.
The clinic who can afford to spend the most to acquire a customer WINS!
Why? Because now, when you focus on marketing, you’re not just bringing in new patients—you’re transforming them into long-term, loyal customers who refer others.
There are two types of physiotherapy clinic owners out there.
There are the "New Patient Chasers" and there are "Value System Maximisers".
For my first 3 years - I was a New Patient Chaser.
New Patient Chasers are always out there trying to generate more and more new leads, thinking that increasing the number of new patients is the only way to grow their clinic.
Their entire strategy focuses on getting new people through the door—often at the expense of the patients they already have.
Their strategy is to try to continuously expand their patient base, often at the expense of optimising the care and experience for their existing patients.
But here’s the problem: this strategy is costly, exhausting, and unsustainable.
The problem isn't that getting new patients is bad - it's that when it's your sole focus, you're ignoring two-thirds of your growth potential.
You're leaving money on the table and potentially compromising the quality of care (and clinic reputation) for your existing patients.
And this is the same exact thing that happened to me before I figured out the 'Go-To' Clinic Ethical Growth System.
How I Built A Self-Managing Practice That Continued To Grow Without Me And Gave Me The Freedom To Attend 3 Different World Cup Tournaments
Before I Developed The 'Go-To' Clinic Mentorship System...
I found myself caught in the same frustrating cycle that many clinic owners face today:
- Working 60+ hours per week, mostly treating patients
- Filling therapist diaries with new patients, only to see them nearly empty weeks later
- Watching your therapists struggle to keep patients engaged beyond 3-4 sessions
- Constantly stressing about marketing to find more new patients
- issing precious time with family while handling admin and management tasks
- Having therapists sitting in empty treatment rooms, costing you money
I got myself into a deal I never signed up for when I envisioned hiring more staff to give me more freedom.
This situation led me to critically examine our entire patient management approach.
I realised we needed a system that would:
- Track key performance indicators consistently
- Identify trends in where patients were dropping off
- Make data-driven decisions about what CPD individual therapists actually needed
- Create predictable revenue without constantly chasing new patients
After years of research, testing, and refinement, I developed the 'Go-To' Clinic Mentorship System.
The results were transformative for myself and my therapists:
- Increased our average patient visits from 3 to 6-10 per treatment cycle
- More successful patient discharges
- Consistent 5 star reviews and referrals
- Each therapist now consistently sees 40+ patients per week
- Our annual clinic revenue grew by 150% in the first year
- Reduced my own treatment hours by 50%
Most importantly, we achieved this growth ethically, by improving patient outcomes and satisfaction, not through aggressive marketing or sales tactics.
Here's What Other Clinic Owners Are Achieving With The 'Go-To' Clinic System…
“We increased revenue by 200%, 5x'd team size and reduced own treatment time to less than 3 days per week WITHOUT ANY paid marketing spend.”
Martin & Julie Loughran, Elite Physiotherapy
Before Installing The 'Go-To' Clinic System:
- Running a busy clinic for 10 years in Cookstown
- Working 6 days per week, including weekends
- Missing precious family time while handling admin
- Constantly stressing about keeping therapist diaries full
- Revenue not matching the hours and effort invested
- No clear systems for staff development or retention
After Implementing The ‘Go-To’ Clinic Systems:
- Increased revenue by 200%
- Grew team 5x from initial size
- Reduced owner's clinical hours to just 3 days per week
- Created predictable revenue without marketing spend
- Implemented clear performance tracking systems
- Generating more leads through improved patient outcomes
- Achieved growth without spending on Google or Facebook ads
Key Transformations:
Practice Operations
- Clear KPI tracking and weekly numbers review
- Structured staff development program
- Efficient patient journey optimisation
- Strong team culture development
Owner Lifestyle
- Eliminated weekend work completely
- Condensed treatment to 3 days per week
- Created time for strategic growth
- Restored work-life balance
Sustainable Growth
- Systematic recruitment process
- Higher patient retention rates
- Increased referrals through better outcomes
- Strong team performance metrics
“The program is of unbelievable value... everything you need as a practice owner is there. We now have systems where issues are flagged weekly, but thankfully we rarely have them because everything runs so efficiently. I'd say don't hesitate - it'll be the best investment in your business you can make.”
“I went from seeing 4-5 patients at home while working a full-time job, to building a professional clinic with multiple therapists and admin staff - all while having the freedom to be there for my three kids.”
Liz Cummins, Enhanced Motion
Before Installing The 'Go-To' Clinic System:
- Just 4-5 home visits while juggling a full-time job
- No real business structure or systems
- Hesitant about making the leap to full-time practice
- Fear about financial security with three young kids
- Uncertainty about running a professional clinic
- No experience in managing staff or systems
After Implementing The ‘Go-To’ Clinic Systems:
- Built a professional clinic with multiple therapists
- stablished reliable admin team
- Created predictable revenue systems
- Developed clear staff management processes
- Built a business that serves her lifestyle
- Achieved growth without constant marketing
Key Transformations:
Professional Development
- Evolved from part-time therapist to clinic owner
- Developed real world business skills
- Created clear performance tracking systems
- Built effective recruitment processes
- Established professional clinic standards
Business Growth
- Transformed from home visits to professional clinic
- Built team of multiple therapists and admin staff
- Created waiting lists for new patients
- Established systematic growth approach
- Developed sustainable business model
Personal Growth
- Overcame fear of leaving secure employment
- Built confidence in business leadership
- Created work-life balance on her terms
- Developed strategic thinking skills
- Established clear vision for future growth
“I wish I'd said yes sooner. I always had it in the back of my head and was coming up with excuses. What I've realised is there's always going to be an excuse - sometimes you just have to bite the bullet and do it. Take advice from people who have done it and gone through it.”
“I've gone from seeing 20 people per week to helping thousands of patients, with multiple full-time physiotherapists and continual growth. The mentorship gave me the roadmap to become a real leader in our field.”
Phillip Stoops, Fixit Physio
Before Installing The 'Go-To' Clinic System:
- Recently graduated physiotherapist
- Seeing only 20 patients per week
- Limited business experience
- Lack of clear direction
- Working primarily as a personal trainer
- No systems for growth or scalability
- Poor business valuation
After Implementing The ‘Go-To’ Clinic Systems:
- Built one of Ireland's leading practices
- Manages multiple full-time physiotherapists
- Clinic sees hundreds of patients monthly while Phil travels
- Currently expanding team further
- Developed strong leadership skills
- Created sustainable growth systems
- Increased valuation of the business
Key Transformations:
Leadership Development
- Discovered innate leadership abilities
- Built confidence in business management
- Created strong clinic culture
- Developed team management skills
- Established clear direction and vision
Practice Growth
- Scaled from solo practice to multiple therapists
- Implemented proven clinical systems
- Created predictable patient flow
- Built sustainable business model
- Established systems for continuous growth
Professional Evolution
- Transformed from technician to business owner
- Developed comprehensive business skill set
- Created clear growth strategies
- Built reputation as industry leader
- Established framework for future online expansion
“It's probably the best investment you could make - learning from absolute experts in their field who have made every mistake possible, so you don't have to make those same mistakes. You can fast-track your way to having a successful clinic and impact thousands of people in your career.”
The Complete 'Go-To' Clinic Framework For Sustainable And Ethical Practice Growth
When you join the 'Go-To' Clinic Mentorship, we first help you get crystal clear on your personal vision and the exact plan to achieve it:
FOUNDATIONS: Clinic Owner Clarity
- Define Your Personal Definition of Success
- Establish Your Dream Life Vision
- Calculate Your "Money Now" Number
- Determine Your "Dream Life" Number
- Create Your Ideal Week Schedule
- Design Your Perfect Role
FOUNDATIONS: Financial & Team Clarity
- Build Your Financial Growth Plan (Budget)
- Determine Required Team Structure
- Calculate Revenue Per Therapist Targets
- Establish Admin Support Requirements
- Create Resource Allocation Strategy
- Set Clear Performance Standards
Once these foundations are in place, we implement three core pillars that transform your practice:
- Patient Defined Value Outcome Culture (PDVO) System
- Six Stages of the Patient Journey Framework
- Outcome-Skills-Action Clinical Framework
- Patient Defined Value Outcome Protocols
- Complex Case Management Tools
- Therapist Access To The ‘Go-To’ Clinic Hub
Customer Journey Dashboard
- Top 10 clinic performance indicators
- Budget tracking and forecasting
- Growth lever identification
- Weekly strategic decision making
Head Physio Dashboard
- Track key therapist performance metrics
- Monitor patient journey progression
- Identify skill gaps and training needs
- Guide professional development
Head Admin Dashboard
- Monitor revenue-generating activities
- Track patient engagement metrics
- Optimise scheduling efficiency
- Enhance customer experience
The 'Go-To' Clinic Members Area
- Comprehensive knowledge base
- Clinical training resources
- Admin team development
- Implementation guides
The 'Go-To' Clinic Marketing & Operational Software
- Patient journey management
- Revenue generation tools
- Marketing automation
- Operational workflows
The 'Go-To' Clinic Hub
- Clinical patient defined value protocols library
- Business planning tools
- Strategic frameworks
- Team development resources
Each component is designed to work together, creating a self-managing clinic that:
- Gives you absolute clarity on where you're going
- You know exactly what numbers drive success
- Your team has systems to deliver consistent patient outcomes
- You have tools to track and optimise performance
- Generates predictable revenue
- Everything works together to provide true freedom for the clinic owner
Your Complete 'Go-To' Clinic Transformation Package
When you join the 'Go-To' Clinic Mentorship today, yourself and your team will have access to three critical resources that are required to build a ‘Go-To’ Clinic that gives you true freedom…
The 'Go-To' Clinic Members Area is your central hub for accessing the comprehensive knowledge base and support forums for you and your team. It contains dedicated support forums and learning centres, divided into several key sections:
Features a Community Forum and Learning Centre dedicated to the Clinical Step-By-Step System
Here, you'll find all the training your clinicians need to make sense of patients' symptoms, confidently explain the problem, solution, and plan, and keep patients progressing even when pain eases.
It contains the complete 'Go-To' Clinical system, which is the 'ethical profit engine' behind any 'Go-To' Clinic.
It also includes the 'Difficult Patients Forum' where your therapists can get dedicated support for their more complex cases. This group serves as your therapists' main community for ongoing clinical learning and support to improve their Head Physio Numbers.
The 'Go-To' Clinic Admin Support Group
Features a Community Forum and Learning Centre dedicated to the 'Go-To' Clinic Admin Systems
This is where your admin team can access their onboarding training to become more productive revenue generators and contribute to your clinic's growth. From onboarding to executing key revenue-generating activities, this section is crucial for their development.
This group serves as your admin team's main community for ongoing sales and customer experience learning and support to improve their Admin metrics.
The 'Go-To' Clinic Mastermind Group
The 'Go-To' Therapist Mentorship Clinical System Group
Features a Community Forum and Learning Centre dedicated to the 'Go-To' Clinic Business Step-By-Step System
Here, you'll find all the training clinic owners need to build a 'Go-To' Clinic that delivers true freedom. It contains the complete 'Go-To' Clinic systems, processes, and training.
It also includes the 'Mastermind Support Forums' where you can get dedicated support when implementing strategies in your clinic.
You'll also post assigned tasks in this community for feedback.
This group serves as your main community for ongoing support to build a 'Go-To' Clinic that delivers your dream life.
The Marketing & Operational Software is your business operations powerhouse, designed to implement and manage all the necessary processes and strategies for your clinic’s success. This software integrates everything you need to drive patient acquisition, improve clinic operations, and generate revenue.
Key Features
Customer Journey Pipelines
Manage and track patients' progress through their entire treatment journey
Includes pipelines for:
- New patient bookings
- Patient onboarding
- Fast start
- Drop-off prevention
Ensures no patient falls through the cracks and maximises patient retention
Admin Team "Goldmine" Activities
Centralised system for managing revenue-generating activities
Tools for:
- Managing cancelled appointments
- Handling no-shows
- Reactivating past patients
Helps admin team prioritise tasks that directly contribute to clinic growth
Marketing Systems
The software also includes tools and funnels designed to help you attract new patients and nurture relationships with existing ones.
You’ll find templates, email campaigns, and automations that guide patients from inquiry to booking. The system also tracks conversions, ensuring you understand the return on your marketing investments.
Central Enquiry Hub: Bring all social media channels and Google My Business enquiries into one central inbox.
Funnels & Campaigns: Pre-built templates for generating patient leads and promoting clinic services.
Automations: Set up email sequences that keep past patients engaged
Tracking & Analytics: Easily monitor how many patients are coming through each marketing channel and the effectiveness of each campaign.
The Go-To Clinic Hub is your central tool for managing both clinical care and business strategy. It provides access to the tools your therapists and clinic owners need to deliver high-quality outcomes and make informed business decisions. The Hub is divided into two main areas: one for therapists and one for clinic owners.
Key Components
1. Clinical Tools for Therapists
- ‘Patient Value Outcome’ specific treatment protocols
- Comprehensive library of assessment and treatment techniques
- Exercise library with detailed instructions and videos
- Clinical reasoning tools to support decision-making
- Complex Case Rehab Builder
2. Business Planning and Strategy Tools for Clinic Owners
- Time Review tools to optimise your activities
- Financial planning tools for informed decision making
- Strategic planning templates and guides
- Operational dashboards
- Team assessment and management tools
- And much more
Remember: All these platforms are designed to work together seamlessly, supporting your journey to clinic autonomy and personal freedom.
Who The 'Go-To' Clinic Mentorship Is For:
The ‘Go-To’ Clinic Mentorship is for ambitious clinic owners at different stages of their journey who want to build a profitable, ethical practice that delivers consistent results without requiring their constant presence. We have two options depending on the size of your clinic:
- Currently treating full-time (minimum of 20 patients a week) and want to grow the right way with the correct clinical and business systems in place
- Considering hiring more people in the future and want to get it right the first time round
- Want proven systems to hire and develop your first therapist successfully
- Need clarity on the financial and operational steps to scale
- Looking to increase practice value through systematic growth
- Want to build robust foundations before expanding
- Ready to implement data-driven decision making
- Seeking guidance on when and how to hire admin support
- Want to maximise current patient value before expanding
- Have 1+ therapists but lack systematic growth processes
- Want to reduce time spent managing day-to-day operations
- Need better performance tracking and team development systems
- Looking to optimise patient retention and revenue per therapist
- Want to build a self-managing team that delivers consistent results
- Seeking to standardise excellent patient care across all therapists
- Ready to implement operational dashboards for better oversight
- Want to create predictable growth without constant marketing
- Looking to enhance practice value through systematic optimisation
- Committed to delivering excellent patient outcomes
- Open to implementing proven systems
- Ready to measure and track key performance metrics
- Willing to invest in team development
- Focused on building long-term, sustainable growth
Who This Program Is NOT For:
- Are looking for quick marketing fixes
- Are addicted to 'bright shiny objects'
- Want overnight results without systems
- Aren't willing to track metrics
- Prefer intuitive over systematic approaches
- Aren't ready to invest in team development
- Want to maintain control of every aspect
- Are desperate
- Are 'Course Collectors' who never take action
Our 100% Satisfaction Guarantee
We're so confident in the value and effectiveness of the 'Go-To' Clinic Mentorship Program that we offer a 30-day money-back guarantee. If you don't feel like you're receiving the support and guidance you need to succeed, simply let us know within the first 30 days and we'll refund your investment in full.
How We Transform Your Practice In The First 90 Days
When you join the 'Go-To' Clinic Mentorship, we follow a systematic implementation process to ensure you start fast and feel the changes quickly on a daily basis:
Clinic Owner:
- Access To The ‘Go-To’ Clinic Mentorship Members Area
- Access To All ‘Go-To’ Clinic Hub Clinical & Clinic Owner Tools
- Access to Weekly Group Coaching Clinic Owner Support Calls
- Done For You Set Up Of To the ‘Go-To’ Clinic Marketing & Operational Software
- Establish Your Definition of Success & Key Metrics
- Free Up 10+ Hours Of Your Time
- Complete Personal Vision & Financial Planning Session
- Review Current Systems & Performance Data
- Establish Budget, Team, Systems And Financial Plan For Dream Life Number
- Create Your 90-Day Implementation Plan
Therapists (If Applicable):
- Access to the ‘Go-To’ Therapist Mentorship System
- Access to the Difficult Patients Forums
- Access to weekly Group Coaching CPD calls
- Access to the ‘Go-To’ Clinic Hub ‘How To’ Library
- Access to the ‘Go-To’ Clinic Hub ‘Patient Exercise Library’
- Access to the ‘Go-To’ Clinic Hub ‘Complex Case Rehab Builder’
- Access to the ‘Go-To’ Clinic Hub ‘Monthly Therapist KPI Reports’
- And much much more
Admin Team (If Applicable):
- Admin Access to the ‘Go-To’ Admin Onboarding Training
- Access to the ‘Go-To’ Clinic Marketing & Operational Software
- Access to the ‘Go-To’ ‘Admin’ Community
- Access to the ‘Go-to’ Clinic Admin Playbook
- And much much more
- Set Up Your Operational Dashboards
- Install Patient Defined Value Outcome Culture Framework
- Install the ‘Go-To’ Clinic Ethical Sales System
- Implement Team Performance Tracking
- Establish Weekly Customer Journey Dashboard Review Process
- Focus On Growth Lever 1
- Optimise Growth Lever 1 Clinical Systems
- Implement Admin Protocols
- Establish Performance Standards
- Create Team Accountability Framework
- Fine-tune Patient Journey
- Optimise Revenue Systems
- Establish Growth Metrics
- Establish Next Growth Lever To Focus On
- Create Long-term Scaling Plan
- Daily Support In The Community Channel
- Weekly Implementation Group Coaching Support
- Quarterly Mastermind Strategic Planning Days
- Expert 1-1 Guidance When Needed
- Clear Action Steps & Timelines
- Progress Tracking & Adjustments
Frequently Asked Questions
- Strategic planning sessions to guide your implementation
- Weekly support to address challenges
- Expert guidance when needed
- Clear frameworks and documentation
- Implementation checklists and timelines
- Initial improvements in metrics within 30 days
- Significant system changes by 60 days
- Transformative results by 90 days The key factor is consistent implementation of the frameworks provided by you and your team.
- Introducing new systems effectively
- Getting team buy-in through data
- Managing change systematically
- Developing team accountability
- Clear implementation frameworks
- Specific metrics for success
- Proven operational systems
- Practical tools and resources
- Direct access to expertise when needed
Next Steps: Schedule Your Strategic Planning Call
The next step is to schedule a Strategic Planning Call where we'll:
- Get clear on your vision
- Identify your biggest growth opportunities
- Review your current practice metrics (if available)
- Discuss implementation timelines
- Answer any specific questions you have
- Determine if the ‘Go-To’ Clinic Mentorship is suitable for you
To Schedule Your Call:
- Complete the brief application form below
- Select a convenient time for your call
- Receive preparation materials for our discussion
What To Prepare:
- Current patient numbers
- Team structure
- Key practice metrics (if available)
- Specific challenges you'd like to address
- Growth objectives for next 12 months
Note: This call is designed for clinic owners who meet the criteria outlined above and are seriously considering systematic practice transformation. The call is focused on determining mutual fit and creating an implementation plan if appropriate.
Ready To Transform Your Practice?
The 'Go-To' Clinic Mentorship provides everything you need to build a profitable, ethical practice that delivers consistent results without requiring your constant presence. Through proven systems, clear metrics, and comprehensive support, we help you create true clinical and financial freedom.
If you're ready to take the next step, schedule your Strategic Planning Call below.
Still Not Sure If This Is Right For You? Contact Us
If you have any questions about the 'Go-To' Clinic Mentorship Program or need assistance with enrollment, please don't hesitate to reach out.
Email: support@thegotophysio.com
We look forward to helping you build the practice and life of your dreams.