In this episode of the Go-To Physio podcast, Dave O’Sullivan discusses the three main growth levers essential for building a sustainable private practice. He emphasizes the importance of maximizing customer lifetime value, improving sales conversions, and optimizing marketing channels. The conversation highlights the need for realistic budgeting based on historical performance and the significance of understanding key metrics to drive growth. O’Sullivan shares insights on how to create a culture of success within a clinic and the importance of focusing on the right growth strategies to achieve long-term sustainability.
Takeaways
- Sustainable growth is about feeling easy, not being easy.
- Budgeting should be based on historical performance.
- Maximizing customer lifetime value is crucial for growth.
- Improving sales conversions can significantly impact revenue.
- Not all patients or marketing channels are equal.
- Focus on growth levers one and two before marketing.
- Understanding your numbers is essential for success.
- A culture of success is vital for team morale.
- Sustainable growth requires a strategic approach.
- You have limited time and energy; focus wisely.
Sound Bites
- “Maximize your customer’s lifetime value.”
- “Focus on growth levers one and two first.”
- “Sustainable growth is less reactive.”
Chapters
00:00 Introduction to Sustainable Growth in Private Practice
05:07 Understanding the Three Growth Levers
10:23 Maximizing Customer Lifetime Value
15:35 Improving Sales Conversions
20:50 Optimizing Marketing Channels
22:54 Podcast Outro
Resources:
Free Head Physio Systems 6 Step Checklist: thegotophysio.com/checklist/
Our Flagship ‘Go To’ Physio Mentorship Program: thegotophysio.com/mentorship/
Our Clinic Owner Business Mentorship Program: thegotophysio.com/business-mentorship/
Happy Progressing Patients Book: thegotophysio.com/book
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