In this episode of the Go-To Physio podcast, Dave O’Sullivan discusses strategies for clinic owners to ethically double their profits without needing to acquire new patients. He emphasizes the importance of defining success, understanding financial metrics, and optimizing the patient journey. By leveraging patient value outcomes and focusing on retention, clinic owners can significantly increase their profitability. The episode also highlights the need for effective training and accountability among clinicians to ensure that patients achieve their desired outcomes, ultimately leading to a more successful practice.
Takeaways
- Doubling profits can be achieved ethically without new patients.
- Defining success is crucial for financial planning.
- Key metrics include rebooking rates, patient visit averages, and drop-off rates.
- Understanding the patient journey is essential for clinic success.
- Patient value outcomes hold clinics accountable to their patients.
- Comparative analysis shows the impact of retention on profits.
- Optimising marketing strategies is important for sustainable growth.
- Training and accountability for clinicians enhance patient outcomes.
- Clinics can dominate their market by understanding their numbers.
- Many clinics are underutilizing their potential for profit.
Sound Bites
- “Double your clinic’s profit today!”
- “What is your definition of success?”
- “We want that to be around 90%.”
Chapters
00:00 Introduction to Doubling Profits Ethically
02:29 Key Metrics for Clinic Success
05:18 Understanding the Patient Journey
07:07 Leveraging Patient Value Outcomes
10:02 Comparative Analysis of Clinics A and B
17:10 The Importance of Patient Retention
20:31 Optimizing Marketing Strategies
23:14 Training and Accountability for Clinicians
26:08 Conclusion and Call to Action
Resources:
Free Head Physio Systems 6 Step Checklist: thegotophysio.com/checklist/
Our Flagship ‘Go To’ Physio Mentorship Program: thegotophysio.com/mentorship/
Our Clinic Owner Business Mentorship Program: thegotophysio.com/business-mentorship/
Happy Progressing Patients Book: thegotophysio.com/book
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