In this episode, Dave O’Sullivan discusses how to ethically sell packages of care in a therapy setting. He emphasizes the importance of building trust with patients, understanding their needs, and presenting treatment plans that align with their goals. The conversation covers the stages of patient engagement, the significance of clinical systems, and how to effectively present package options without feeling salesy. O’Sullivan provides insights into improving business efficiency through package sales and highlights the importance of patient outcomes and satisfaction.
Takeaways
- Selling packages ethically is crucial for therapist success.
- Avoid using scripts that feel salesy to patients.
- Packages improve business efficiency and patient commitment.
- Patients need to feel progress to buy into treatment plans.
- Self-trust is a major barrier for patients considering packages.
- Align treatment progress with patient-defined goals.
- Present package options as a way to save money.
- Fulfilment in therapy starts with effective service delivery.
- Clinical systems play a vital role in package sales.
- Building trust with patients leads to better outcomes.
Sound Bites
- “Don’t be salesy, be genuine”
- “Get the money out of the way”
- “Packages can be sold ethically”
Chapters
00:00 Understanding the Importance of IA Rebook Rate
00:00 Introduction to Packages of Care
02:51 Understanding the Importance of Packages
06:08 Stages of Patient Engagement
09:00 Building Trust and Commitment
11:48 The Role of Admin in Package Sales
14:40 Ethical Selling of Packages
17:58 Conclusion and Future Insights
21:17 Podcast Outro
Resources:
Free Head Physio Systems 6 Step Checklist: thegotophysio.com/checklist/
Our Flagship ‘Go To’ Physio Mentorship Program: thegotophysio.com/mentorship/
Our Clinic Owner Business Mentorship Program: thegotophysio.com/business-mentorship/
Happy Progressing Patients Book: thegotophysio.com/book
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